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About Our Staff

Our Philosophy

At California’s Own Native Landscape Design, Inc. we believe in caring for our staff as much as we care for the environment. That’s why we provide medical and dental insurance to our employees, additional disability insurance, and paid holidays. We have regular staff meetings which emphasize safety and continuing education. We try to keep our in-house atmosphere light yet dedicated. Our employees are very well trained, experienced and professional. We have very little turnover and many of our workers have been with us upwards of ten years. One thing that our clients really appreciate is that we always clean up at the end of each day, whether the job is still in process or not. We respect our customers and try our utmost to make every installation as fun and pain-free as possible. And we love what we do!

Greg

Greg Rubin, owner of California's Own Native Landscape Design, started working with native plants back in 1985, while renovating his parent's home in Chatsworth, CA. Although educated and subsequently employed in a successful engineering career, Greg maintained a fascination with natives based on this early experience. Soon, he was landscaping for friends and family on weekends and holidays. Demand continued to rise, and by 1993, Greg was able to start his successful and unusual landscaping business. Since that time, his company has designed over 600 native landscapes in San Diego County.

Greg has been featured in a number of periodicals including the Wall Street Journal, North County Times, Union Tribune, and magazines such as Sunset, San Diego Home and Garden, San Diego Reader, and California Gardener. Media coverage includes appearances on KGTV, KUSI, and XETV. He has also been a repeat guest on KPBS radio. Greg regularly gives presentations on native plants to garden clubs and other organizations throughout San Diego County. See more about projects, workshops, and publications.

Maggie

Our office manager, Maggie Olsen, has been an integral part of our success and survival in this tough economy. She is well organized, is great with people, and her follow up skills are legendary. Maggie is the primary contact with most of our clients. She oversees our maintenance division, orders materials, and does all of our scheduling (Greg knows better than to try to schedule himself!).

Leo

Leo Hernandez is one of the very key employees at Cal Own and his efforts are largely responsible for the success of the organization. He is now the operations manager, in charge of all field employees, and responsible for all installation work, equipment, and special projects. As an 18 year old in 1995, he was one of our very first hires. He has literally grown with the company. He is an extraordinary creative talent and problem solver, and he often provides design input on projects.